Graphic Design, the art of choosing and relocating visual elements such as typography, images, symbols, and colors to give a message to the audience. Sometimes graphic design is called "Visual Communications", which emphasizes books design, advertisement, logos, or the web site's function to give information. The form used can be either physical or virtual and may include images, word or graphics. Experiences can be in a moment or in a long period.


Work can be done on any scale, from a postage stamp design to a national postal signage system. This can be done for some people, such as only one or limited-edition books or exhibition designs. It can be seen by millions of people, as with an interlinked digital and physical content of an international news organization. It can be for any purpose, whether commercial, educational, cultural or political.


  • The development of graphic design as a practice and profession is linked to technical innovations, social needs and visual imaging of physicians. Graphic design has been practiced in various forms throughout history; In fact, graphic design is very important for ancient fashion manuscripts in ancient China, Egypt, and Greece.
  • Developed in the form of books and other printing production in the 15th century, advanced graphic design increased in subsequent centuries, composites or takers often designed pages, as they used to type.
  • In the second 50% of the nineteenth century, the visual communication rose as an unmistakable calling in the West, on account of the new innovation and business potential outcomes brought by the Industrial Revolution, it began the procedure of specialization of work.
  • The new production method has separated the design of a communication medium (eg poster) from its actual production. At the end of the 19th and 20th centuries, advertising agencies, book publishers and magazines appointed Art Directors, who organized all the visual elements of communication. 1922 typographer William A. Divisions used graphic design to identify emerging areas.

  • During the 20th century, the techniques available to designers continued to grow rapidly, as were artistic and commercial possibilities for design. This profession expanded greatly, and graphic designers, among other things, Kinetic titles for Magazine Pages, Books Jackets, Posters, Compact Disc Cover, Postage Stamps, Packaging, Trademarks, Signs, Advertising, Television Programs, and Motion Pictures, and Web sites
  • By the end of the 21st century, graphic design had become a global profession, because advanced technology and industry spread throughout the world.


Look around you! You will see it in all. The graphic design is everywhere, from the candy bar wrapper to the logo of your mug and office supplier. In fact, you see hundreds of examples of graphic design every single day, and most of the time, you will not even be able to realize how it is affecting you.

Graphic design can do many functions, and for each one, its name can be different. Some uses of graphic design include:
  1. Corporate Identity / Branding
  2. Packaging (from bottles to all devices)
  3. Printing content (Books, Flyers, Magazines, Newspapers)
  4. Online (banner, blog, website, etc.)
  5. album cover
  6. Film and television titles and graphics
  7. T-shirts and clothes design
  8. greeting cards
This is just a little division of the numerous employment of visual depiction. On some occasions, such as signage design, should provide a very clear and easy way to deliver information. The underground map of a city is a prime example of this. This design simplifies some complex, which makes navigating easier and you reach the destination.

If the designs are highly complex or artistic, then it will disrupt the work of the map very much. The common use of graphic design includes corporate design (logo and branding), editorial design (magazine, newspaper, and books), find a way or environmental design, advertising, web design, communication design, product packaging, and signage.


Graphic Design Institutes in India have long been providing training to the candidates. They are also focusing on providing Software Application Skills. A piece of good conceptual knowledge and skill are needed to become a professional graphic designer.

Graphic design is an important aspect of communication design. Learners of graphic design should know that the course of their study should be focused on various topics such as typography and type design, illustration and photography, packaging and print design, signage design and corporate ideology systems.

With the application of Information Technology, Lerner should pay attention to the areas of computer graphics, multimedia, and web design. They should be using software like a Sound Forge, Adobe Premiere, Adobe After Effects and Combustion. Visual computerization courses in India are appropriate for those hopefuls who are normally great in innovativeness and visual correspondence.


1) Analytical skills:
The graphic designer should be able to see his work from his consonant's point of view. How do they develop the design, so that it is exactly what consumers want.

2) Artistic ability:
Graphic Designer should be able to design those designs that are classic and interesting and are attractive for clients and consumers. They make Illustration of Design Ideas either by hand using sketching or computer programs.

3) Communication skills:
Graphic designers should communicate with clients, consumers and other designers to ensure that their design accurately reflects Desired messages and effectively communicates information.

4) Computer skills:
Most graphic designers use specialized graphic design software to design their designs.

5) Creativity:
Graphic designer, consumers should be able to think about new ways of communicating ideas. They develop unique designs that deliver a specific message from their clients.

5) Time-management skills:
Graphic designers often work on many projects at the same time, each job has different deadlines and they have to complete their work at the time.


1) Graphic Designer

Average Salary: Rs. 274,572

Estimated growth: There is no change.

Job responsibilities:

Develop graphics and layout, company logos and websites for product illustration.

Review of the final layout, suggesting improvements and necessary adjustments if necessary.

Maintaining the collection of images, photos, and past work samples.

2) Web Developers

Average Salary: Rs 118,134 - Rs 617,031

Estimated growth: Very fast than average

Job responsibilities:

Designing websites, maintaining a website and using the authoring or script language for it. Ensuring that the code is valid, properly stitched and meets the industry standard. Admitting and correcting problems with testing and user feedback.

3) Art Director:

Average Salary: Rs 243,067 - Rs 1,174,843

Estimated growth): Slow by average

Job responsibilities:

Interacting with the client to determine the objectives, budgets, background information and methods of presentation. Working with Creative Directors for Design Solution Developers.

4) Marketing Specialist:

Average Annual Salary: Rs 201,872 - Rs 1,158,877

Estimated growth: Very fast than average

Job responsibilities:

Data collection and analysis on customer demographics, priorities, needs and shopping habits. Collecting data on competitors, analyzing their prices, sales, and marketing distribution method. Measuring the Effectiveness of Marketing, Advertising, and Communication Programs and Strategies

5) Software Application Design

Average Salary: Rs 168,962 - Rs 871,935

Estimated growth: Very fast than average

Job responsibilities:

Responsible for the design, development, and modification of the software system. Analyzing users' needs and software requirements to get the time and cost-effective design. Monitor the work of programmers, technologists, and technicians.


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